Entrepreneurial Spirit!

We have a product in the business called the Arion Program. It’s a 12-session DIY/Coaching program that results in our clients developing their own business plan and pitch. Inquiries usually come from start-ups, or small businesses looking for away to develop a solid roadmap forward for their business.

I genuinely believe that it’s a great program that forces the thinking that needs to happen in order truly quantify the opportunity, the right business model, and a harvest strategy that will afford them the best chance of actually pit some money in their pocket one day! (Advertisement over).

There is a fundamental issue we face, as do aspiring entrepreneurs. Convincing the spouse! Of what? I hear you ask.

Well at the very least:

1. I should continue this journey, even though I could be bringing in double the income in a job working for ‘the man’. Including fewer headaches?

2. I want to invest in help to improve my chances of success (eg: Arion program, marketing, staff, new premises).

If you are in a relationship that you want to keep for all the right reasons, whether you like it or not you have a fundamental sales objective that is as follows:

Convince your spouse that this entrepreneurial adventure is of the utmost importance and that it needs his/her unwavering support. That incudes financially, emotionally, and in any other capacity they are able to offer.

Why?

You can’t leave the house each morning with anything less than passion, commitment and enthusiasm in what you are doing. A screaming match at 8am followed by a 9am sales meeting is a ‘lose lose’ situation. There is also a ‘negative multiplier effect’ on the business. If that meeting was to result in a client, it may have resulted in 4 ‘word of mouths’ and a host of other opportunities.

It goes much deeper than that though. For many entrepreneurs, this is as much a personal or even spiritual quest to understand their own nature and developing as a person. They are taking a dream, the most intangible of objects and manifesting it into reality.

So when you are arguing with your spouse about the direction of the business, it’s as much an argument about the right to your life’s journey in my humble opinion. The reality is that you need to manage the risk of the venture as it pertains to your partner’s own risk tolerances.

Tricky but not impossible!